Author: Weilin, PANews
Even in volatile markets, trading meme coins remains one of the most popular crypto activities, especially among Gen Z. This creates a prime opportunity for projects that can deliver a user-friendly, ultra-fast, and first-mover trading experience in this crowded space.
Blum is seizing this opportunity. Positioned as the one-stop meme coin trading platform within the TON ecosystem, it leverages Telegram's massive user base as a direct gateway to the meme coin world. Its native trading bot, built on Telegram Mini App, offers a rapid and streamlined experience—condensing a traditional trading workflow of over 40 steps into just a few clicks. To date, the bot has attracted over 700,000 traders and facilitated more than $50 million in trading volume.
Founded by a team of former Binance executives and backed by YZi Labs and TOP.co, Blum raised $5 million in a Pre-Seed and Seed round in March 2025. The round was led by gumi Cryptos Capital, with participation from Spartan Capital, OKX Ventures, Bitscale Capital, Wintermute, and several angel investors, alongside continued support from early backers. The funding is earmarked for developing an AI-powered Memepad.
With its native token $BLUM scheduled for a Token Generation Event (TGE) in June, Blum is entering a new growth phase. In this article, PANews analyzes Blum's business logic and future potential, examining its core products, team, tokenomics, and roadmap.
Product Suite: A One-Stop, Ultra-Fast Gateway for Meme Coins
Blum's product strategy is built around meme coin traders' needs, creating a comprehensive trading pathway that includes: Blum Trading Bot: Enables instant trading of new and trending tokens across chains like TON, Solana, and BNB Chain directly within Telegram. It has attracted over 700,000 traders and generated over $50 million in cumulative volume. Blum Memepad: A launchpad for meme coin creation and discovery, having launched over 235,000 tokens—making it the second-largest launchpad after pump.fun. Spot Trading: Offers trading for hundreds of tokens on TON with low fees and seamless execution. Referral & Rewards System: A competitive incentive mechanism that rewards users and communities for genuine trading activity.
Blum is also preparing to launch a new native Telegram trading terminal and perpetual futures trading, the latter featuring order-book-based trading integrated with the native bot. With the upcoming TGE, the project will also introduce $BLUM staking, token buyback, and burn mechanisms to support long-term value.
Gleb Kostarev, Co-Founder of Blum, explained the project's focus on Telegram: "We chose Telegram from day one because it's one of the best entry points for new Web3 users. With nearly a billion users, it has already become a hub for Web3 communities." Blum has continuously optimized its trading bot and Mini App experience within Telegram. Furthermore, TON's ecosystem policies require Mini Apps to be deployed exclusively on TON and prohibit integration with wallets like Phantom, creating a natural synergy between Telegram and TON. "Therefore, we chose to focus our efforts rather than spread them across multiple platforms," Kostarev added.
Blum's long-term vision is to simplify and enhance on-chain trading. The team is committed to building tools that make Web3 more accessible and user-friendly for the next 5, 10, and 20 years.
TGE and Tokenomics: How $BLUM Enhances the Trading Experience
$BLUM is set for its TGE in June. From launch, the token will have immediate utility, including in-app fee discounts, staking rights, and eligibility for future airdrops. Blum also plans to implement a token buyback and burn mechanism to bolster $BLUM's long-term value.
The total supply of $BLUM is 1 billion tokens, distributed through an innovative "Cradle Airdrop" mechanism:
Community – 20% of Total Supply
Half of this allocation (50%) is designated for pre-launch airdrops, including drop games, referral programs, Memepad users, and other community activities. The remaining 50% is reserved for post-launch rewards. From the pre-launch airdrop, 30% will unlock at the Token Generation Event (TGE), with the rest vesting linearly over the following six months.
Ecosystem Growth – 20% of Total Token Supply
This portion will fuel ecosystem expansion, funding liquidity provision, developer grants, product integrations, and strategic initiatives—including listings on major exchanges to ensure robust market activity. 19% unlocks at TGE, with the remaining 81% releasing linearly over a 48-month period.
Treasury – 28.08% of Total Supply
These funds are allocated to support ongoing product development, legal compliance, security, operations, and protocol reserves. The treasury acts as a long-term financial buffer to ensure the protocol's sustainability. 10% unlocks at TGE, with the remaining 90% vesting linearly over 48 months.
Contributors – 16.11% of Total Supply
This allocation rewards the core team and contributors for their long-term commitment to building and maintaining the protocol. Tokens are subject to a 12-month lock-up period post-TGE, followed by linear unlocking over 24 months. No tokens unlock at TGE.
Strategic Investors – 15.81% of Total Supply
Allocated to infrastructure partners and investors who contribute to ecosystem growth, this portion is structured to discourage short-term speculation and reward long-term alignment. Tokens are locked for 9 months after TGE, then unlock linearly over 18 months. No tokens unlock at TGE.
The Blum team emphasizes that $BLUM is not designed as a meaningless meme coin. Instead, its tokenomics aim to position $BLUM as a central utility within the ecosystem, rather than a purely speculative asset. While discussions with centralized exchanges are ongoing, the primary focus is on driving user adoption of $BLUM through the project's own suite of tools.
Roadmap Preview: Perpetual Futures Trading Launching Soon; Mobile App Planned
Coinciding with the TGE, Blum has shared its development timeline and product roadmap for the next phase.
Q2 2025
Token Generation Event (TGE), with announcements regarding airdrop rules, token utility, and full tokenomics.
Launch of AI-powered intelligent agents on Memepad and the Trading Arena.
Integration of fiat on-ramp and off-ramp support.
Launch of a semi-custodial wallet.
Web platform launch of a trading terminal and token launcher.
Multi-chain ecosystem expansion, adding support for Solana, BNB Chain, and other blockchains.
Q3 2025
Enable token project launches on Blum’s DEX and other products
Roll out Perpetual Contract Referral System V2
Introduce an MPC (Multi-Party Computation) wallet
Launch the Blum mobile app
Implement chain abstraction for a unified multi-chain user experience
Integrate with additional decentralized exchanges (DEXes)
Blum is setting out to redefine the Meme coin trading experience by simplifying user interactions and cutting out unnecessary complexity. Backed by the native TON ecosystem and Telegram's vast user network, Blum has a built-in traffic advantage and clear practical utility. If the project can successfully deliver on its core features, refine its user incentives, and build a solid value capture model around the $BLUM token, it could well become a leader in the Meme coin trading niche—and a potential dark horse of this market cycle.